In the past several years, I’ve run a lot challenges. I’d love to say as a marketer that I have had a 100% slam dunk in building my lists or groups in all of these challenges, and that is far from the truth.
The truth is, I learned a lot of lessons… like the time I put together a 12 week program that required daily emails and posts and felt like I was paying people to sign up. And the challenges that got sign-ups, but no sales. It wouldn’t be so bad, but I spent a lot of time. Of course now I know I don’t have to – and you don’t either… keep reading.
So I’ve come up with some of my biggest learning pieces from running challenges. Perhaps this will save you time and frustration:
- Make it simpler – my current life and work motto. Let’s face it, marketing may not be your full-time service – so make it as simple as possible while still remaining effective. If there is an easier way that doesn’t make any more work for your tribe – try it. This rule will apply to all of the rest of the rules as well.
- Know the short-term and long-term goal of the challenge. I mention two because usually the goal for this is just a tactic for getting to another one. Challenges’ immediate goal is to grow a list or maybe a Facebook group. However, neither a list nor a group is really your end goal. Your end goal is to sell more services, products or courses – or however you make your money. So keep both those goals in mind while you formulate the format and focus of your challenge.
- The challenge should create confidence in your participants, not overwhelm. Too much information for too long of a time can make it challenging to complete. If they get too overwhelmed to continue to participate, they will not feel good about their ability to address that problem. It will seem too hard and too much work.
- Even though it’s free to them, it still costs their time so you still need to balance value and time. Depending on the value they will receive at the end will determine how much time they will be willing to commit each day. The bigger the expectation and more realistic it feels, the more time they are willing to spend. It depends on your audience and how important the problem is for them. Shorter is always better. Less steps. Remember number 1?
- Don’t expect your posts to bring everyone running. Social media is about connecting, not posting a billboard. You have to comment, like and share other’s posts as well. You have to connect with people, answer their questions and send messages to get others to share with their audiences. It’s about being social — even on social media you can’t hide in the corner. My introverted self would that she could. It takes a lot of relationships to make more success.
- Check your tech. Test your tech whether that’s a post scheduler, email automation or a teaching platform. Stuff happens, have a back-up plan to FB live in case there is an issue or whatever else you might be able to foresee.
- Ensure your challenge is directly linked to your long-term goal is. For example, if you are trying to sell a course, make your challenge one piece of your course – only make it more general and break it down to fit the time and value we talked about in #4. Use content you already have – after all you’re not getting paid to recreate anything so why bother? Plus it goes against #1.
- Don’t guess what your tribe wants if you don’t know. Go find some of your target market and ask them. They will basically create it all for you if you listen. Ask them the formats they like, how much time they want to spend each day and so much more… just ask and then do what they say.
Want to create a challenge in five days with less than a two hour daily commitment? From picking a focus to marketing it all out – it’s all here in a step-by-step, break-it-down-for-you process.
We’re doing it live November 12 – 16!