I love working with new businesses and entrepreneurs. I enjoy learning about new projects and visions and they love to tell me about their ideas and dreams. It’s exciting to hear people brimming with passion and ready to unleash it to the world.

So then I ask, “What is your mission?”


“What is your overall vision?”


Mission statements may seem like unnecessary big business type things to do, yet, their purpose is to give you understanding of your vision and mission. Not only that, a mission statement helps keep you motivated by looking at the big picture.

The vision is the overarching theme or focus and the mission is what you do to contribute to that theme. A mission statement is both the vision and the mission wrapped into one.  There are several important reasons to have a mission statement.

A mission statement is important because it gives the sense of big picture. Sometimes we can get so wrapped up in details or feedback that we forget our main purpose. It makes decisions easier because you can always ask if what you are doing is in line with your mission. If it isn’t, you can take it off the list.

A mission statement is meant to motivate us by offering our true purpose in what we do. Sure doing our business taxes, managing budgets or other irritating business tasks aren’t fun, but if you can remind yourself of what all those things allow you to do, it might make it more bearable.One handy reason to have a statement to remind yourself in the cruddy times.

A mission statement can help bring new ideas. I’ve had a client who upon really working on her mission statement, found a whole new line of services she wanted to offer. Sometimes clarity is a gift in itself. The obvious could always be right in front of our eyes.

A mission statement also tells others who we are. It shows what we hold important and dear to our hearts. It also helps clients remind you if they find you are out of alignment.

Example: Jane

Jane creates content and activities for divorcing parents who want to make the transition as easy as possible on their children. She’s got coloring books, adult courses for the parents on how to talk to children and books on activities to do as a family. She needs to understand her mission and vision. She isn’t sure what exactly she will be doing in the future, but planning ahead, she knows she’s going to need an ideal audience to be able to really understand the products or services her ideal customer would be interested in using or purchasing.

Jane’s vision can be broad if she hasn’t fully decided, or slightly more fine-tuned. We don’t want to get too detailed or we lock ourselves in, or, have to repeat the process. So Jane needs to know what she wants to create (vision) and how she wants to do it (mission).


This is the overarching “the world how I would like it”. The easiest way I have learned to come up with this part is to ask myself, “What kind of world do I want to create?” So imagine the great impact you would like to have with what you do. What would that create in the world?

“I create a _________, ____________ world…”

What are those adjectives you are hoping the world will possess with your work?


This is how I accomplish the vision.  Now that you know what kind of world you want, how does what you do, offer that?

“world, by ___________________.”

So Jane’s mission statement may be:

“I create a compassionate, communicative world by providing tools to families of divorce to help heal.”

“I create a peaceful, loving world by teaching.”

It really can be that general. In fact, often the more general it is, the better it feels. One of my favorites is this one by a mentor of mine:

“I create a world of love by listening.”

So what type of world are you trying to create. What is the basic purpose of all those gifts and passionate ideas you have? Let me know below or send me a message.


Getting Clear on Your Mission Statement
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