If you are just starting out, there are a ton of tools that you can use for free. One of the first things you’ll want to set up is a way to collect email addresses, even if you don’t have a website yet. Getting email sign-ups is like capturing fish and putting them in your own pond, where you can find them when you need them. Otherwise, you can attract people with social media and just keep throwing them back so you have to fish for them all over again. It’s ok if you don’t need any more fish, but if you are growing a business, throwing them back isn’t very efficient.
Now I hear a lot of you say that you don’t want to overburden people’s inboxes, and you don’t have to be a bother to your list – be of value. If you offer what they want, they won’t mind you mentioning your services or offerings. You can email once a week or even once a month, just ensure it’s of value and they really won’t mind – or they can always unsubscribe. Not all of your clients will be on Facebook or Instagram (unless you sell Facebook and Instagram services), so remember some still use email, even if you think it’s outdated.
To help you out with free email tools, I compare Mailerlite and Mailchimp – two free, easy to use email services. They are professional looking without being very complex so it’s perfect if you don’t have a strong marketing skillset. Both offer templates to make beautiful emails easy, but there are some differences.
Check out this short video to review the differences between Mailchimp and Mailerlite.
Have questions? I’m happy to show you how. Contact me with a quick question, or let’s set it up together – learn more.