Social media is a great top of funnel tactic. It helps you get out there and be seen by people you wouldn’t get to another way. It’s fantastic for building an audience that will be champions and followers of your brand and hopefully, future buyers.

If you’ve ever been in sales, you learn really quickly what your stats are. In one of my first sales jobs, I sold imposter cologne and perfume on the street. Yep. I know what you’re thinking – crazy right? It was definitely an experience I’ll never forget and probably taught me more about sales and marketing than any other position I’ve had. The stats held true almost all the time for new people – if get 10 people to allow you to spray them, you will sell at least one bottle. For all excited newbies, this stat was true. So even if you are average, someone is going to buy. You could be experienced in which your sprays will go down to 1 of 6-7. Or you could get a really negative, defeated attitude and spray people all day and not sell a one.

So what’s the point, Christina?

Here’s the point. It doesn’t work if you cheat. Social bots work this way. Social bots are paid services to get followers and likes. It grows your social following – that is for sure, but it probably won’t turn up in many sales at all. You can spend a ton of money and have a bunch of people that really don’t care about your message. You could have a whole tribe of thousands and struggle to make a sale.


Because they don’t know you. They don’t like or follow you because they like what you have to say. You’re asking them to marry you and you don’t even know if they would swipe right or left if you were on Tinder – or if they are even old enough to be on Tinder. You didn’t entice them or woo them – you just showed up on their timeline and said – marry me. How would that work for you in real life?

There is no shortcut to building the right audience. There are tried and true ways like building a solid funnel and offering tons of value before you even talk about dollars and cents.

Do yourself a favor and do the work or hire someone to do it for you. Bots aren’t going to get you any closer to your goals, unless that is investing in bot companies.

Leave the bots and go woo some people. Create awesome content, share it and have your champions share it too. It is better to have an interested list of 300 than an fake list of thousands. Trust me on this.

Want to grow your social media the right way? I want to help. Let’s chat. Contact me.

Social Bots: Numbers aren’t necessarily profit
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