We talked about pricing in a previous post, but I wanted to circle back for the follow-up. Now that you’ve considered raising your prices, I wonder what kind of chatter you had going on in your head…
But so-and-so’s prices are low and she gets business all the time.
But I can survive off this much, so why would I raise my prices?
Raising my prices would make it so much harder to sell a program.
If people can’t buy at this price, why would they buy for more.
So why don’t we raise our prices?
We fear failure. However failure will come even if we work 80 hours a week if we aren’t charging enough.
The real truth – scarcity thinking and the lack of valuing our gifts.
So many of us see great things, and then when we go to do them, we let every objection take us off path. A few people say we should lower our prices and we start believing them. We start rethinking our worth (maybe even daily). Look entrepreneurship isn’t a cruise ship – it’s more like a roller-coaster of emotion. It’s good, it’s bad. The trouble with scarcity thinking is that we are always focused on the lack rather than the abundance.
You have abundance. You have abundant gifts, opportunities and passion. Look for the people in your audience with abundant thinking. People who know that quality is an investment. Steer away from people that ask to cut your prices out of their scarcity thinking. You’ll end up feeling resentful and won’t do your best work. If you’re like me, I’m not satisfied when I feel like I’m not doing my best work and then lose passion and excitement. Scarcity thinking will suck the life and love of what you do from you.
Scarcity thinking usually comes from some underlying thought that we don’t deserve more or essentially, there just isn’t enough for us. It is fear-based and fear-focused. What we can tell about the world is that good things rarely come from fear, good things like abundance.
Abundance is a gratitude-focused feeling. It focuses on what we already have. It offers thankfulness and peace. It also calls out to the Universe to offer more. When we have an abundance mindset, we know the value of our gifts and trust that we can and will do the work that brings them. It brings with it satisfaction rather than desperate need so it allows flow rather than stern structure.
Consider looking at your mindset. Aren’t your gifts and your time worth it?
Want to talk about it? Let’s chat. Contact me.